Recently we got curious about the importance of online customer reviews. Do they really make a difference? The answer was an unequivocal yes!
We thought we’d share a few reasons customer reviews can make such an impact.
They Make You More Visible
Most people will look on search engines like Google and Bing, or even on Facebook, when deciding what company to go with. These search engines all have their own unique ways of indexing and surfacing content, but all of them value original and fresh content, and customer reviews can definitely help feed the content machine, keeping your brand favored by algorithms.
Not to mention online customer reviews gain more weighting in organic local searches!
90% of People Check Reviews Before Purchasing
According to the Qualtrics blog 93% of people will check out what their peers are saying about a business before making the decision to further the interaction!
They Lead to Increased Revenue
A study by the Harvard Business School found that online reviews can demonstrably impact your bottom line. Brands that are viewed positively have better sales, but even improving your star rating can have a positive effect on your sales.
Due to all of this we took a side-by-side comparison of our Google reviews and some of our top competitors and the results are in… we officially have the best reviews on Google! (We don’t mean to sound over-confident, but, ya know, if ya got it… flaunt it.)
Our reviews are from real Examiners, not padded by employee or consumer reviews. It’s one of the reasons the majority of our new business comes by referral.
The word is “Send it to Churchill!” They’ll get it done right the first time and their reports are amazingly clear and always on time.
And please tell us if our blog sent you!